My name is Dr. Grey Hoff, Jr. and I would like to welcome you to Transformational Trend.

The purpose of this website is to share stories and collect knowledge about leadership, professional development, education, international competency, and faith. My goal is to encourage others to identify their Purpose in Life and embark on a journey of lifelong learning and service.  I spend a great deal of my time around young adults, college students, and internationals, so much of this website content is focused on these audiences.

You find that I talk a lot about Purpose. I believe to find meaning in life, you must have a strong sense of purpose. To do this, you must understand how God can use the skills and abilities He has given you to serve others. I believe that apart from Jesus Christ you cannot find your purpose in life. I desire for each of you to have a positive trajectory in life and reach higher levels of personal, spiritual, and professional development. Transformational experiences cannot occur without change, a trend line with a positive trajectory signifies growth. A transformational trend line is constantly changing and has an upwardly sloping curve, signifying positive growth. This is where the name for this website comes from; TRANSFORMATIONAL TREND — a reminder for positive growth!

I serve as Associate Vice President for International Student Relations at Oral Roberts University where I lead one of the most diverse and expansive international student programs in the world, representing over 150+ nations and over 20% of our student body. I received a bachelor’s degree (BBA) in finance and a Master’s of Business Administration (MBA) in project management from Dallas Baptist University. I also received my Doctorate of Education (Ed.D) in organizational leadership from Pepperdine University. My research interests are focused on Transformational Leadership, Purpose-centered Leadership, and the development of purpose for next-generation emerging adults and adolescents.

A Texas native, born in Houston; I’ve lived in Dallas for fourteen years, Abilene for seven years, and now reside in Tulsa, Oklahoma. I am passionate about the Church, Higher Education, and Purpose, am a self-proclaimed coffee lunatic, and also a music enthusiast. I also love global travel and am an intercultural enthusiast. I have traveled extensively to many countries, including China, Hong Kong, Taiwan, Korea, Japan, Indonesia, Vietnam, Malaysia, Singapore, India, the United Arab Emirates, the UK, Netherlands, Australia, Brazil, Colombia, Argentina, Peru, Ecuador, and Mexico.

I am married to the love of my life and best friend, Faith, and have two daughters Evelyn Hope and Harper Joy. Together we live life alongside our people at Church on the Move in Tulsa, Oklahoma.

You can contact me via e-mail at grey@transformationaltrend.com or follow me on social media.